It’s less than countdown time…
A few hours from now efforts of more than 5000 skilled people, 5years of patience and consistency, 5 times the budget of a normal venture, over 5 months of promotions and a dream of one man who thinks with his heart and his brain follows and the his audience of millions across the globe!
He is no small man…
And this is no small a project…
I’m talking about the Baadshah of Bollywood- Shah Rukh Khan and his magnum opus Ra.One!
It was in 2008 where he released his mega projects like Chak De! India and Om Shanti Om after which his last release was My Name is Khan, another bold step to talk about the plight of the Muslims in the USA & across the world post the 9/11 terror attacks. This Aspergers Syndrome Khan went on to win the world with his innocent claim, “My Name Is Khan And I’m not a terrorist”
Wonders it was with Rizwan Khan charming you all over again, with his best paired Simran turned Mandira (Kajol) to recreate magic.
But the question was the ever energetic King Khan who would do 3-4 films a year, a tv show and create lots of buzz with his ever increasing list brand endorsements and a glamorous IPL team to cheer was beginning to disappear!
But where?
Had Khan lost his charm over the Bollywood?
Or was it the ageing factor?
Was he planning to retire?
Or was he scared of the ever competent success of his contemporaries with their films earning over 100 crores???
Had the Khan lost his Kingdom???
And then,
One fine day all the rumours set aside, amidst a commercial break of the Cricket World Cup matches came the trailer of his magnum opus- Ra.One!
It looked grand…and it just got bigger, with the arrival of the Chammak Chhallo! Khan had booked the diwali to burst has mega diwali cracker- and others made way for him by anticipating and post poning their projects.
2months to the release and Ra.One began to spread in the air-brand tie ups, promotions, merchandise, contests, headlines, posters, gossip, magazines, city tours, trailers, games, and everything that could happen began to take shape.
It covered ever mean of social media to reach to the people- facebook, twitter, google plus, youtube, newspapers, grand finale of 3 reality shows at the same time, endless bytes, endless interviews, radio shows, live chat with fans, coverpage of magazines…and the list won’t agree to end there’s such a buzz!
City tours, ad shoots, trips to the edit, allegations and accusations, product launches, brand tie ups- there is so much energy that Khan has spread across the globe!
Truly he’s turned a superhero- more than 25brand tie ups right from mc donalds- where a happy meal can get you your own personal 9” G.One, to tie with the German Car manufacturer-Volkswagen whose cars were blown up in the films shoot, the Ra.One games on playstation, mobile apps and selling double the regular products BRAND SRK has efficiently built brand RA.ONE, which can even boast of a franchise of its own- action figures, notebooks, toys & event a tablet pc! Leaving no stone unturned yet Khan refuses to take the tag of the MARKETING OR THE PR GURU. He’s says that he’s not selling his product but only asking people to come and enjoy an emotional experience, to live a part of him.
RA.ONE IS IN THE AIR!
Where Shah Rukh plays not the title role but G.One , the title character, the evil one is played by Arjun Rampal whose look was unveiled not until less than a month away from release.
Apart from the leading lady Kareena Kapoor, King Khan himself and National Award winner Arjun Rampal, debutant kid Armaan Verma; Sanjay Dutt, Priyanka Chopra, Rajnikanth have done cameo’s for this dreamer. Whereas, the Big B of Bollywood has also been a part of the film by rendering his baritone voice.
But Shah Rukh has a different trump! It’s his introduction of an extensive VFX technology- the film boasts of 3500 VFX to make it a visual treat and experience magnified! Khan believes that after Ra.One many more film makers will use this wonderous technology to magnify Indian Cinema.
And to give all these efforts a grand culmination, Red Chillies Entertainment and Eros Entertainment have bagged a 95% screening of the film. The film will be screened in 3500 screens in India and 500 screens across the rest of the globe!
Not to miss out the film will not just treat you with 2D motion but will also bring forth the 3rd dimension!
And so much in a film truly makes it the costliest Indian Film till date with its budget ranging from around 150-200 crores!!!
CHHAMMAK CHHALLO IS GROOVING!
SRK IS EVRYWHERE ON TV, PROMOTIONS, NEWSPAPERS!
RA.ONE IS THE FRANCHISES- GAMES, TOYS, TECHNOLOGY!
Dawning close to release the team ONE- Anubhav Sinha its director, Khan, all technicians, artists, designers and every brand and person are hopeful, with their fingers crossed and hopes high to touch the hearts of the people!
All efforts are visible like the clouds of rain, thick and full.
It’s about to RAIN!
Ra.One as viewer to me has been a journey of inspiration, a motivation to dream and dream big, its flattering, its stunning, it leaves you speechless and it creates magic! Most of all it brings the feeling of reverence!
I stand up and bow to the efforts of TEAM.ONE…there’s a lot more to learn, lot more to say…somewhere I’m spellbound and speechless!!!
This very respect and salute to the efforts of the dreamer and the believer, of the criminal-whose crime is to make you smile and to make you want to be his Chhammak Challo!!!
We go watch films to entertain ourselves, to enjoy, to be happy, to change our mood or even just for time pass. This time go watch a movie to respect the efforts and passion of its makers- who want to keep innovating and keep bring a positive change to keep you entertained! I assure you this wont be a disappointment!
Do watch RA.ONE for your Raj, Rahul, Kabir Khan, Rizwan Khan, Raju, Shahrukh Khan or if anyone around you, close to you has ever smiled thanks to this man!
RA.ONE- U’RE: THE ONE!
GOOD LUCK TEAM ONE!
